About Us

For over 60 years, ACPL has been the market leader and innovator for the silver industry in India. From creating employment opportunities in the silver industry to bringing innovative and responsible manufacturing practices in India, ACPL has been in the forefront and has always provided an ethical approach to doing business in the jewellery vertical.

TrueSilver is a Direct Selling initiative launched by ACPL to get closer to the Indian consumer, create awareness about purity and quality of silver products and also to bring vast business opportunities to their doorstep. One of the key mission of TrueSilver is to empower the Indian consumer by educating them, exploring their potential and giving them a platform where they get a chance to become successful entrepreneurs. Along with this, they also get to experience the pleasure of purchasing and owning premium quality silver products which have a guaranteed purity standard and is also ethically sourced.